2. Prefer The Concrete Word (Or Rather Expression) To The Abstract
How To Write Plain English by the Fowler Brothers (1908)

It may be here remarked that abstract expression and the excessive use of nouns are almost the same thing. The cure consists very much, therefore, in the clearing away of noun rubbish.

Zeal, however, must not outrun discretion in changing abstract to concrete. Officer is concrete, and office abstract; but we do not promote to Officers, as in the following quotation, but to offices— or, with more exactness in this context, to commissions.